AI Insights · Timothy · January 2022
Top 5 Film & Television Apps on iOS in Ghana Q4 2021
The performance of top Film & Television apps on iOS in Ghana for Q4 2021 shows varied trends in downloads, revenue, and active users, with Netflix leading in user engagement.
In the fourth quarter of 2021, the top Film & Television apps on iOS in Ghana showcased diverse performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at the data from Sensor Tower:
Netflix had a notable quarter, with weekly revenue peaking at approximately $150 in late November. Weekly downloads fluctuated, reaching a high of around 5K in early October and late December. The app also saw a steady increase in weekly active users, growing from 87K at the start of the quarter to over 97K by the end of December.
StarTimes ON experienced a varied performance. Weekly revenue was modest, with peaks of $9 in early November and mid-December. Weekly downloads saw a peak of about 2.1K in early November, although the numbers generally hovered around 1.3K to 1.8K. Active users showed a slight decline from 2.9K at the start to approximately 2.8K by the end of the quarter.
DStv Stream, despite not generating any revenue, maintained a steady download rate, with numbers ranging between 1.2K to 2.3K. Active users fluctuated slightly but remained robust, starting at about 23.5K and ending the quarter at 23K.
Movies Box had a quiet quarter with limited revenue peaks, the highest being $17 in late October. Weekly downloads were relatively stable, averaging around 800, with a notable dip in early December. Active users followed a similar trend, decreasing from about 900 to 700 by the end of the quarter.
Amazon Prime Video saw consistent performance in revenue, peaking at $139 in mid-December. Weekly downloads ranged from 300 to 850, with significant spikes in mid-November and early December. Active users increased from about 1.1K at the start to 1.6K in mid-November, before stabilizing around 1.3K by the end of December.
For more detailed insights and further analysis, visit Sensor Tower.